Preparing Licote for Animals to Enter the European Market
1. Exhibition Overview and Participation Purpose
We attended the IFA 2024 Berlin Electronics Exhibition with our main item, the urine testing device for animals. IFA, first held in 1924, is the most historically significant exhibition in Germany and is globally renowned in the home appliance sector.
Licote participated as part of the Korean pavilion this year, securing a spot in the IFA NEXT 27HUB with 20 companies across 20 booths. The purpose of attending this exhibition was to discover buyers in the European market, enhance brand awareness, and gather information while building networks for expanding into the animal product market.
2. Exhibition Results and Achievements
Conducted a PR Show seminar within the Korean pavilion: Through the seminar, we were able to effectively introduce our product and attract the interest of many buyers.
Inquiries about CE IVD-R certification: Many of the visitors were interested in CE IVD-R certification, and there were many needs to use the product directly on site. In the future, Licote is planning to prepare more fully considering this.
3. Future Direction and Improvements
Ordinary and family buyers showed a lot of interest in animal products. Based on this, we will strengthen our marketing strategy targeting the animal market.
4. general review
Through this participation in IFA 2024, it was a good opportunity to confirm the possibility of our Licote entering the European market and to form a network with various buyers. Based on various opinions and feedback obtained from the field, we plan to further refine our strategy for successful entry into the European market by revising and supplementing price policy, business model, and technology development direction.
We will continue to do our best to inform buyers around the world of Licote's excellence through continuous efforts and research.
About Licote Urinalysis Products
If you have any questions, please feel free to contact us.
e-braintech@braintechco.com
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IFA Berlin 2024-Licote
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