KES 2024 Korea Electronics Show: Showcasing the Innovative LICOTE Products

 From October 22 to October 25, 2024, the KES 2024 Korea Electronics Show was held successfully. As Korea's largest electronic and IT industry exhibition, this event showcased the latest advancements and global tech trends in electronics, smart living, robotics, sustainability, the metaverse, and much more. This year’s theme, 2024 XR & Spatial Computing Expo, added an extra layer of excitement at COEX D Hall, where attendees could experience the forefront of technological innovation.

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1. Purpose and Goals of Participation

LICOTE presented its innovative homecare IT products for human and animal health management. At KES 2024, BrainTech showcased LICOTE’s human and animal care products and conducted a special giveaway event for pet testing strips. Through this event, visitors had a chance to experience LICOTE's capabilities firsthand and learn about its advanced health monitoring features.

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2. Key Outcomes of the Exhibition

• Samsung Electronics and LG Electronics representatives visited the booth, engaging in Q&A sessions about LICOTE's capabilities. Questions about test items, accuracy, and usability in clinical settings highlighted their interest in LICOTE’s products.
• International buyers from Indonesia, Egypt, and Vietnam also showed great interest and asked numerous questions. Their positive reactions indicate strong potential for LICOTE’s global expansion.
• LICOTE’s multilingual support (18 languages) also attracted much attention, with numerous inquiries about specific language support for international use.

3. Insights from Visitor and Participant Interactions

Throughout the exhibition, LICOTE’s products for human and animal care were highly regarded. Participants were particularly interested in the accuracy and usability of LICOTE’s health tests, including both human and animal products. Representatives from companies like Samsung and LG even returned the following day to acquire more detailed information and product catalogs.

4. Future Prospects

KES 2024 demonstrated LICOTE’s potential to lead the way in health management and homecare solutions within the tech industry. With its versatility and innovative features, LICOTE has captured the attention of consumers, industry professionals, and healthcare providers alike.

LICOTE plans to continue presenting its products at various global exhibitions, expanding its presence and bringing cutting-edge health solutions to new markets.

For any inquiries about the Licote Urine Analyzer,
feel free to contact us anytime.

e-braintech@braintechco.com
https://www.licotelife.com

2024 Procurement Day Exhibition Highlights: Introducing Our Home Care System for Global Market Expansion

2024 Procurement Day Exhibition Highlights: Introducing Our Home Care System for Global Market Expansion

From September 26 to 27, 2024, BrainTech participated in the "2024 Procurement Day New Growth Product Exhibition" held at the aT Center in Seoul. This event, also hosted simultaneously at the Wonju Medical Device Support Center, was a key platform for expanding the public and international market opportunities for domestic companies while raising awareness of public procurement.

Exhibition Highlights

The exhibition featured 40 booths, showcasing innovative products in categories such as public safety, new technology, healthcare and biotech, and eco-friendly products. Organized by the Public Procurement Service, the Ministry of Strategy and Finance, and KOTRA, BrainTech had the opportunity to present our cutting-edge home care system. Our booth attracted significant attention from government officials, including the head of the Public Procurement Service, and numerous international public institution representatives. Delegates from Vietnam, Egypt, Uzbekistan, and other nations asked detailed questions about test accuracy, clinical application, and language support, particularly inquiring about our system's multilingual capabilities, which were received positively.

Exhibition Achievements and Feedback

This exhibition allowed BrainTech to directly connect with a wide range of buyers and public officials from various countries, highlighting the strengths of our product, including its multilingual support and international certifications. Although there were some challenges during live demonstrations, particularly with language conversion, we received valuable feedback that will guide us in further improving our system's performance.

Moving forward, BrainTech will continue to strengthen its presence in the global market by expanding partnerships with public institutions and buyers worldwide through our innovative home care solutions.

For any inquiries about the Licote Urine Analyzer,
feel free to contact us anytime.

e-braintech@braintechco.com
https://www.licotelife.com

Successful Showcase of LICOTE Homecare System at DX Korea 2024

Successful Showcase of LICOTE Homecare System at the International Defense Exhibition

 LICOTE Homecare System participated in the DX Korea 2024 International Defense Exhibition, held from September 25 to 28 at KINTEX. This event focused on health solutions for military personnel, with drones and related products being a central theme. The primary attendees were military personnel, their families, and other related officials.

Key Highlights

1. The exhibition was smaller this year due to overlapping with the KADEX Defense Expo.
2. Drone-related products dominated the event, while firepower systems were excluded.
3. VIP matchmaking consultations, organized by the hosts, were successfully conducted.
4. The event had fewer visitors, with a strong focus on formal engagements by high-ranking military and government officials.

Consultations

We had several meetings with military healthcare officers, including a productive discussion with a brigadier general and army medical personnel about the potential military adoption of our product. Their response was positive, with follow-up contacts expected.

We also held successful VIP consultations with defense representatives from four countries—Thailand, Romania, Uzbekistan, and Malaysia—who expressed keen interest in our innovative product.

Summary

Although visitor numbers were low due to overlapping events, we were able to showcase LICOTE’s value to key military officials and received encouraging feedback. This event reinforced the importance of targeted proposals for military adoption. LICOTE remains committed to developing cutting-edge healthcare solutions for military personnel, and we look forward to future collaborations based on the insights gained from this exhibition.

For any inquiries about the LICOTE Urine Analyzer, feel free to contact us anytime.

Phone: 080-523-1000
Email: e-braintech@braintechco.com
https://www.licotelife.com

LICOTE Medical Journal Advertisement in South Africa – Expanding Opportunities in the African Market

LICOTE Homecare System : Poised for Expansion in the African Market Through South African Medical Journal Advertisement and Africa Health Expo

 

LICOTE Homecare System continues its successful advertising campaign in the prestigious South African Medical Journal, following a strong showing in September with another impactful feature in October. Notably, in October, an additional free advertisement cut has been included, available for viewing on pages 8 and 11 of the journal. This increased exposure is expected to raise awareness among medical professionals and consumers alike, further cementing the system’s value.

Additionally, from October 22 to 24, LICOTE will be represented by Tecpro Health at the 2024 Africa Health Expo. This event is set to capture significant attention from the healthcare market across Southern Africa. LICOTE Homecare System is poised for widespread recognition, not just in South Africa, but throughout the African continent, with expectations of driving significant purchases.

By delivering innovative homecare solutions, LICOTE is contributing to the global improvement of healthcare accessibility and convenience. The combination of strategic advertising and participation in high-profile events like Africa Health will bolster LICOTE’s expansion into the African market, with more exciting growth on the horizon. Stay tuned for more updates on LICOTE’s journey!

For more details, check out the South African Medical Journal through the following link:

South African Medical Journal

For any inquiries about the LICOTE Urine Analyzer, feel free to contact us anytime.

Phone: 080-523-1000
Email: e-braintech@braintechco.com
https://www.licotelife.com

24 Seoul Pet Show Review - A 3-Day Festival with Pets

2024 Seoul Pet Show - Bringing the Pet Industry Together

The 2024 Seoul Pet Show was held from September 27 to 29 at SETEC. During the event, it provided an opportunity to explore and experience various pet products and services. Our product, Licote, was introduced in collaboration with GBSA (Gyeonggi-do Business & Science Accelerator), allowing us to promote pet-related products and offer free samples of urine test strips at our booth.

Recently, the number of households with pets has been increasing, and the pet industry is growing rapidly. This has led to a greater interest in pets than ever before, particularly in prescription food, supplements, and health management products for elderly pets, which have been gaining popularity.

Distribution of Urine Test Strip Samples

At our Licote booth, we conducted an event where we distributed free samples of pet urine test strips. These test strips, which allow pet owners to check the health status of their pets through urine analysis, received a lot of positive feedback from visitors. Many people who were previously unfamiliar with urine tests showed interest and took samples. During the event, we distributed a total of 486 pet urine test strip samples and 480 human test strip samples.

We also explained that with the upcoming release of the Licote device for animals in October, testing would become even more convenient. This drew interest from those who were initially unfamiliar with urine tests, and it provided a valuable opportunity to increase awareness of our product.

On-site Sales and Easy Payment

In addition to distributing free samples, we also conducted on-site sales at the event. By connecting the products to a QR code for our Naver Smart Store, we enabled visitors to make easy payments via Naver Pay. We are also preparing various benefits, such as issuing coupons for purchase reviews, to provide additional advantages to our customers.

SNS Utilization and Future Event Plans

For this pet show, we launched the Licote Instagram account, where we plan to activate various upcoming events and offer more benefits to our visitors. The Seoul Pet Show was a meaningful opportunity for us to communicate with many pet owners and highlight the benefits of our products.

Licote will continue to strive to provide better products and services in the future. See you again at the MegaZoo Pet Show in Ilsan KINTEX this November!

https://www.instagram.com/licotegoodmorning/?igsh=MWw1Z3dheDA5NGVxcA%3D%3D

Licote instagram-Licote's various products, events, and events

 

Licote instagram

We provide news on Licote's various products, events, and events.

https://www.instagram.com/licotegoodmorning?igsh=MWw1Z3dheDA5NGVxcA==

Preparing Licote for Animals to Enter the European Market

1. Exhibition Overview and Participation Purpose

We attended the IFA 2024 Berlin Electronics Exhibition with our main item, the urine testing device for animals. IFA, first held in 1924, is the most historically significant exhibition in Germany and is globally renowned in the home appliance sector.

Licote participated as part of the Korean pavilion this year, securing a spot in the IFA NEXT 27HUB with 20 companies across 20 booths. The purpose of attending this exhibition was to discover buyers in the European market, enhance brand awareness, and gather information while building networks for expanding into the animal product market.

2. Exhibition Results and Achievements

Conducted a PR Show seminar within the Korean pavilion: Through the seminar, we were able to effectively introduce our product and attract the interest of many buyers.

Booth Visitors and Counseling Activities: Many people visited and interested in the booth, and online PDF catalogs linked by QR codes were more popular than paper catalogs.

Continuous buyer contact: It was an opportunity to continue our relationship by reuniting with buyers who visited last year.We also promised meaningful collaboration in the field.

Inquiries about CE IVD-R certification: Many of the visitors were interested in CE IVD-R certification, and there were many needs to use the product directly on site. In the future, Licote is planning to prepare more fully considering this.

3. Future Direction and Improvements

Ordinary and family buyers showed a lot of interest in animal products. Based on this, we will strengthen our marketing strategy targeting the animal market.

​4.  general review

Through this participation in IFA 2024, it was a good opportunity to confirm the possibility of our Licote entering the European market and to form a network with various buyers. Based on various opinions and feedback obtained from the field, we plan to further refine our strategy for successful entry into the European market by revising and supplementing price policy, business model, and technology development direction.

​We will continue to do our best to inform buyers around the world of Licote's excellence through continuous efforts and research.

About Licote Urinalysis Products
If you have any questions, please feel free to contact us.

e-braintech@braintechco.com

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IFA Berlin 2024-Licote

https://en.licotelife.com/IFA2024sep_urinetest_LICOTE.html